Race to the Top Why Album Sales Dont Matter

Race to the Top Why Album Sales Don't Matter Both the regular and deluxe version covers of J Coles sophomore album, Born Sinner    Both albums were very successful. I would say that J Cole selling 297,000 copies of  Born Sinner in week one is nothing to be ashamed of. Another thing to think about is that  Born Sinner is much more likely to increase sales over the month while  Yeezus  will likely plateau sooner. While J Cole is undoubtedly one of the best up and coming rappers, everyone who could know of Kanye has already heard of him. Therefore, it is more likely that people will hear of  Born Sinner  from friends, go out, and make the purchase. Kanyes album will have seen a majority of its sales already. The simple cover art of Kanyes sixth album, Yeezus That is why, individually, and perhaps compared to previous albums by the same artist, album sales are a great gauge. However, head to head comparisons are pointless. My best advice though? Dont read into the hype of reviews and album sales. Go out and listen to the album yourself!